01. The Problem
Football fans don't just want scores — they want a digital home that surfaces live news, upcoming fixtures, and video without friction. Most club websites collapse under competing priorities: sponsor obligations, ticket sales, editorial updates, and community content all fighting for the same space, with fans losing every time.
02. Approach
A Journey Designed Around Fan Behaviour
The page flows from breaking news hero → kit ticker → articles → fixtures → video highlights — mapping the natural weekly cadence of how an engaged fan consumes club content, not how an admin panel is organised.
Tabbed News to Serve Multiple Fan Types
Four content tabs — Latest, Videos, Tickets, B Team — let different fans filter to what matters without page navigation. A season ticket holder and a casual viewer land on the same page but find a completely relevant feed.
Fixtures as Actionable Match Hubs
Each fixture card exposes four direct CTAs — Register, Buy Tickets, Hospitality, Live Match Centre — turning passive date-and-opponent data into a miniature conversion hub without requiring a separate fixtures page.
Sponsor Presence Without Page Damage
Kit carousel and partner logo grids sit at natural content breaks rather than forced into the hero — keeping commercial obligations visible while ensuring they don't compete with editorial content at peak attention moments.
03. Solution
A content-dense, fan-first club homepage that balances editorial velocity with commercial obligation — demonstrating that sports digital design can serve ticket buyers, video viewers, and casual fans simultaneously without compromising any of them.
News, fixtures, and highlights are positioned as primary content — with commercial assets integrated at natural scroll breakpoints rather than imposed at the top.
Fixture cards double as commercial touchpoints, surfacing four distinct actions per match — reducing clicks to conversion and keeping users within a single page flow.
Tabbed news filtering and compact article rows deliver maximum editorial volume without visual overwhelm — a critical balance for high-frequency club content cycles.
04. Outcome
A personal concept demonstrating the ability to design for high-traffic, content-heavy sports contexts — balancing brand identity, editorial demands, and commercial partnerships within a single coherent page. Shows design range beyond product and luxury contexts.